Cycling Demographics

The sport of cycling attracts a lot of public attention, is popular worldwide, and has a high media presence. Fans of cycling are affluent, educated, and passionate as noted by the following demographic profile:

• U.S. bicycle market is $4.5 billion
• 18-64 years old (average)
• 55% male, 45% female
• 92% have attended college
• 93.8% utilize Internet
• 84.4% have made Internet purchases
• Average household income: $106,100
• Cycling races reach approximately 11 million spectators in the Southeastern U.S. with an average of 10 hours of coverage per event
• 64.3 million Cyclists in U.S. with 31 million considered enthusiasts
• Race events span the state of Georgia with stops in the surrounding states

Bike Racing Demographics

Cycling demographics cover three areas of interest: racing, recreational cycling, and spectators. As is common in most professional sports, racers tend to be male; however, female participation is on the rise, and cycling has a large proportion of female recreational riders and spectators.

Licensed Racers

• Number of licensed racers: 72,000
• Median Age: 34
• Median Household Income: $75,000+
• College Graduates: 81%
• Post Graduate: 27%
• Male: 89% / Female 11%
• Female: 11%
• Professional/Managerial: 57%
• Married: 35%

Recreational Riders

• Total U.S. Cyclists: 64.3 million
• Adults (16 and over): 48 million
• Children: 14.3 million
• Avid cyclists (Fitness/health): 31 million
• Ratio (Adults): 45% Male / 55% Female
• Median Age: 32
• Median Household Income: $60,000+
• College Graduates: 70%
• Cyclist to Golfers: 2.5 to 1

Spectators

• Total U.S. spectator base (est): 11 million
• Adults (16 and over): 9 million
• Children: 2 million
• Male / Female Ratio (Adults): 50% / 50%
• Median Age: 37
• Median Household Income: $75,000+
• College Graduates: 60%