A Unique Marketing Tool

A Ground-Floor Opportunity with a Breakthrough Winning Team

Lifetime Bikes Racing operates the elite amateur cycling team in the southeastern United States region and aims to be the best amateur racing team on the Amateur Georgia Race Calendar in 2012. Lifetime Bikes Racing is dedicated to building the best amateur cycling team in the Southeast.

A Winning Proposition is a Win-Win for Everyone!

Lifetime Bikes Racing focuses on winning races, and using our team as a marketing tool to promote our sponsor partners.
We understand that we are integral to our sponsors’ marketing efforts and sales growth, and we are committed to returning tangible value to each company that supports our team and our vision.

Cycling sponsorship affords companies a venue for establishing themselves as a part of the sport, and creates a stronger tie with customers than other forms of advertising.

Lifetime Bikes Racing is aggressively charging onto the racing scene. We provide a platform to showcase sponsors at local, regional events. We continually strengthen and refine Lifetime Bikes Racing’s branding, website, and overall appearance in order to align with the prestige of our corporate sponsors.

Success Is Built One Relationship at a Time

Next to winning, being a good partner is what we do best. Lifetime Bikes Racing is dedicated to providing every partner with a rewarding and sophisticated experience.  Our objective is to align your sponsorship with your strategic marketing priorities.

Sponsor companies who partner with us now have the opportunity to grow and evolve with us as we expand from regional and national levels.

We are ready to make a splash! Your brand can be the beneficiary

Why Sponsor Lifetime Racing Team?

The Right Audience – Cyclists and their supporters tend to be affluent, making for a strategic advertising demographic. According to the National Sporting Goods Association, over 62 percent of households that ride bikes make more than $50,000 a year, with 23 percent making over $100,000 a year.

Visibility – Think of the members of a cycling team as rolling billboards, with the name and logos of their sponsors featured prominently on the team uniforms that they wear during year-round rides and races over the course of the ten-month season. With your name on a team uniform, you are guaranteeing thousands of hours of mobile visibility.

Exposure – Sponsoring a cycling team doesn’t just include having your name and logo on a jersey. Many local teams sponsor races that attract hundreds of cyclists and fans, giving sponsors a full day of exposure. Teams also have other resources such as websites and team tents and banners– all of which will include a sponsor’s name and logo.

A Smart and Sustainable Investment – With cycling’s increasing popularity and a heightened sense of  environmental awareness throughout the country, sponsoring a cycling team is a progressive and environmentally conscious investment in a sustainable and popular activity.

Lifetime Bikes Racing Team

On top of a successful season, members of Lifetime Bikes Racing ride their bikes a lot – some say obsessively. What does this mean? We are out on the road more than most, almost always in team uniform, which translates into unrivaled visibility for the logos and names of our sponsors and partners.

In Competition – As a sponsor of Lifetime Bikes Racing, your name and logo will appear on the uniform and website of one of the Southeastern region’s most active teams. This season a majority of our members participated in more than 30 races from February to November; and in many of those races, we fielded multiple racers for different events. That amount of racing takes dedicated training – more than 100,000 miles over 6,500 hours during the year, to be exact. Team members had structured training sessions on local roads every Tuesday, Thursday, and Saturday, in addition to which members frequently log their own individual, solo training miles.

In the Community – Outside of competition, Lifetime Bikes Racing offers sponsor visibility among an inclusive and growing cycling community. The members of the race team started riding together on a Saturday community ride, a 45-mile weekly outing that attracts 25 plus riders year-round. We don’t easily forget our roots, reserving Saturday for that ride, and warmly welcoming new recreational riders into the fold – among a sea of team uniforms.

Cycling Demographics